---How, where and who to sell to... Client audit and targeted market research in conjunction with SWOT analysis: strengths/weaknesses/opportunities/threats to evaluate product suitability for target market in terms of :pricing, image, promotion, language, business culture, sales tools, existing competition,  then the wider issues:  size of market, the logistics, expectations and the realities of servicing target market: Result: definition of strategic marketing plan for chosen market.